Amazon delivers groceries directly to your door
Earlier today in London, Amazon.co.uk launched Amazon Pantry, a new delivery service for delivering groceries straight to your home.
Exclusively for Amazon Prime members, this service offers more than 4000 items from nappies to shampoo and Coco Pops to Fairy liquid. But how does it work?
Customers can fill up an Amazon Pantry box online with up to 20kg worth of groceries for £2.99. Additional boxes each cost 99p. Each box is delivered through Amazon's One-Day Delivery. Prime members can see how much space is taken up in the box as items are added through a small scale on the upper right side of the screen.
Also announced is that Amazon is going to deliver frozen food through its Prime Now service, only available in Birmingham and London, in just 1 hour, while hoping to expand Prime Now in more UK cities.
This is a new step in internet grocery shopping in the UK, as it is from a large online retailer not known for grocery shopping, and it is delivered in 1 day.
Amazon Pantry can improve through delivering fresh produce, which it does not do - meaning it isn't really a competitor with large supermarket's delivery services. All in all, this could mean new things for Amazon, delivering things for everyday use.
Source: Amazon Press Release
