LeTV will now be known as LeEco
LeTV hasn't even been selling devices for a year yet - their first smartphone was announced in April last year - but, despite this, and the very limited availability of its smartphones, the company manage to ship an incredible 4 million devices in the 8 months they were on sale last year.
So far, the company has released the LeTV Le 1, Le 1 Pro, Le Max and Le 1S, which have been very well received by both reviewers and consumers, but they currently only have a wide presence in China and other Asian countries. This year though, the company plans on changing this.
Soon, the company will release its smartphones in the US, making them available alongside their current range of accessories. The company only recently revealed the world's first Snapdragon 820-powered device during CES in Las Vegas, but now have some slightly more intriguing news to share with us, all in the lead up to their US launch later in the year.
The company has just held a short press conference in China and have announced that they will now go by the name of LeEco. The name change has been made in the hope of conveying a new theme for the company, " A New Eco World".
The company stated that "The new logo consists of the letters “L” and “E”, conveying the quintessence of the Le Eco world with its simple and elegant design. The four strokes which comprise “LE” each represents one of the four tiers of the Le Ecosystem – Platform, Content, Device and Application. The dot formed by the overlapping of two strokes symbolizes the pivot of the entire ecosystem: EUI and Le Fans. The connection and interaction between the letters “L” and “E” expresses the LeEco spirit of constant disruption, breaking boundaries and eco synergy. The three colors of blue, red and green plus the all-inclusive color of grey represent the integration of technology, culture and the Internet within the Le Ecosystem.’’
The company has also said that it is now "‘looking beyond the Chinese domestic market to compete with global Fortune 500 giants such as Apple, Amazon and Netflix’’. "The word “TV” has been eliminated from all sub-ecosystem logos, showing that LeEco has fully grown from a video website in 2004 into a full-featured “eco world” integrating Platform, Content, Device and Application. After the full implementation of LeEco’s seven sub-ecosystems in 2015, LeEco’s strategic focus in 2016 will be on globalization, global open ecosystem, and achieving perfect synergy among the sub-ecosystems’’.
It seems the rename is part of a number of changes in order to reflect its new focus on consumer devices as well as content streaming. What do you think of the new name? Let us know in the comments below!
Via: | Android Headlines |
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