Target finally begins sales of Amazon products following four years of battle
If you've recently been on US retail giant Target's website, you may have noticed a few Amazon products such as the Kindle and Fire tablets. Well, Amazon's devices are finally being sold on Target's website for the first time after a four-year feud between the two companies. This also means that Amazon's products will soon be on shelves in Target's physical stores in the next few months, according to a report from Bloomberg.
The feud began in 2012 when Target claimed selling Amazon's products would be a "conflict of interest." This basically meant that Target disliked the technique of Amazon using their devices as a "second storefront". Amazon are known to preload their electronic devices and gadgets with shopping apps, as well as encouraging device users to subscribe to Amazon's $99-a-year Prime service.
Statistics state that more than half of Amazon customers are also subscribed to the Amazon Prime service. So the company is doing pretty well at the moment. On the other hand, Target has been slowly recovering from recent losses. Financial reports highlighted quarterly growth thanks to the company tweaking elements such as children's toys, health care, as well as clothing.
The company made it clear in a statement that; "Target continually evaluates our assortment to deliver quality products at a great value". Furthermore, "We know our guests love the many aspects of shopping at Target, and believe they will appreciate the convenience and savings of finding these items in our stores and on Target.com."
As a result of the companies ditching the feud, Amazon products will enjoy physical presence in 1,800 Target stores across the US. Oh, but don't forget that Walmart still doesn't sell any new Amazon devices as of now.
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Via: | The Verge |
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Source: | Bloomberg |
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Image Credit: | iBeacon |
